Google Company South Africa: Ways to Enhance Google Ads Campaigns

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With competition increasing in almost all domains, it is important to be ahead in search so as to get noticed by potential customers. The need is to focus more upon driving efficient conversions. This can be done by optimizing across diverse dimensions. For Google Ads, there are several highly effective optimizations that help leverage negative keywords, constant testing, data-driven attribution, automated bidding and ad rotation.

5 Google Ad tips

  • Ad Rotation: According to the leading Google company south africa, Ad copy is considered to be an art. Google along with other ad platforms offer a variety of tools to optimize creative energy. There can be 1-2 ads in the existing ad groups, something you might not have updated recently. Ad copy updation and switching to optimizing ad rotation can prove to be beneficial in the long-term. You can leverage ad rotation optimization as it does not require you to manage constantly ad copy.
  • Negative keywords: Negative keyword lists are often undermanaged or overlooked. Perhaps, there is used a wider match term such as “+best+watches’. A good amount of search volume might not be relevant to the business. Rather, it might only drag down your overall campaign performance. Maybe your business deals in adult men’s watches only. If most of your impressions experience women’s or kids watches, it can be really disappointing. Hence, negative keywords used can be beneficial. Go through search query reports at least twice monthly to identify new negative keywords to add.
  • Data-Driven Attribution: Many use last-click method to establish conversion tracking that Social media companysouth africa suggest to start with. On venturing into paid search other attribution methodologies are desired to be explored based on your business type. In case of last-click world, initial search ad is rather found useless as it fails to conversions. If initial search is not shown, then customer is not likely to know about the brand or complete the purchase. Hence, other attribution type proves to be beneficial.


  • Automated Bidding: This is another interesting feature suggested by the top Seo company Johannesburg. It is really tough to identify the most appropriate bids meant for each keyword. Also is managing competition flows and ebbs. At the same time, business cycles could make manual bidding to be quite suboptimal. Automated bidding solutions are sure to help enhance your campaign and make it more profitable. You can use Google’s Smart Bidding feature to optimize numerous goals based on desired outcome.

  • Testing: This last one helps enhance campaign performance significantly. You may test diverse things and learn new things concerning your customers. Also discover new ways by which you can optimize paid search relates to your account. A particular landing page or ad type might work better for a particular account. Test to find out what your audience likes and what helps your business. Also leverage Google’s Experiments and Draft feature and launch tests or search tools you plan to use. Quarterly large tests are recommended while smaller tests should be conducted more frequently.

Choosing the right campaign

Google Adwords are quite effective. Getting to know them in details will help your campaign to be effective in its results. Your business will also enjoy enhanced traffic and increased conversions.

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